Case study

AI Automation Opportunity Assessment: Our Methodology & Sample Report

How Webb identifies 20–30 automatable workflows, scores them by ROI, and turns them into a costed 12-month roadmap — with a worked example.

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Published Jul 2, 2026

Most businesses know AI can help them, but not *where* to start. The AI Automation Opportunity Assessment answers that with evidence, not opinion. This is the exact methodology we use, and a sample of what you receive. ── WHY AN ASSESSMENT FIRST ── Automating the wrong workflow is expensive: you pay to build something that saves little, and you lose trust in AI internally. The assessment de-risks that. In 2–3 weeks we produce a prioritized, costed roadmap so your first automation pays for itself and builds momentum for the rest. ── THE FOUR PHASES ── 1. DISCOVERY (Week 1) • Stakeholder interviews across each function (sales, finance, support, ops). • Systems inventory: CRM, accounting, helpdesk, docs, spreadsheets, email/chat. • Time-and-motion capture: where do hours actually go? Output: a validated map of 40–60 candidate workflows. 2. SCORING (Week 1–2) Each candidate is scored on five axes: • Volume — how often it happens. • Time cost — loaded hours consumed per month. • Automatability — how much can be safely automated (rules vs. judgment). • Data readiness — is the input structured and accessible? • Risk — error and compliance sensitivity. We combine these into an ROI score and an effort estimate. 3. PRIORITIZATION (Week 2) Workflows are plotted on an impact-vs-effort matrix. The output is three tiers: • Quick wins — high impact, low effort. Build these first. • Strategic bets — high impact, higher effort. Sequence deliberately. • Park — low impact. Documented but not recommended now. 4. ROADMAP (Week 3) For the top 8–12 workflows we deliver: scope, integration list, expected monthly savings, build cost, monthly run cost, payback period, and a month-by-month implementation plan with owners. ── SAMPLE FINDINGS (illustrative) ── A 40-person professional-services firm, assessed across sales, finance, and support: • 47 candidate workflows identified; 11 recommended for automation. • Estimated 320 hours/month of recoverable labor across the top 11. • Top quick win — invoice + AP processing: ~55 hrs/mo recovered, ~$4,500 setup, ~$800/mo run, payback in ~2 months. • Strategic bet — support ticket triage + drafting: ~90 hrs/mo recovered, higher setup, payback in ~4 months, plus faster response times. • Year-one net value across the roadmap (illustrative): $180k–$240k. ── WHAT YOU RECEIVE ── • A written report (findings, scoring, matrix, roadmap). • A workflow register spreadsheet you keep. • An executive readout to align leadership. • Optional: a fixed quote to implement the quick wins. Engagements are typically $5,000–$20,000 depending on company size and scope. The assessment stands alone — you own the roadmap whether or not Webb builds it. Want your own assessment? Book a scoping call and we'll confirm scope and price.