Key Features
- Birthday date collection via account page widget, popup, or post-purchase survey
- Automated birthday email/SMS with personalized discount code or free gift
- Purchase anniversary detection and celebration flows (1st purchase anniversary, 100th order, etc.)
- Milestone rewards (total spend milestones, order count milestones, membership duration)
- Expiring reward codes with configurable validity windows to create urgency
- Points-based birthday bonus integration for stores with existing loyalty programs
- Customizable email templates with dynamic merge tags (name, reward, expiry)
- Analytics dashboard showing redemption rates, revenue from birthday campaigns, and date collection progress