Key Features
- Discount code performance dashboard: usage count, revenue influenced, average discount value, margin impact
- Promotion ROI calculator: revenue generated minus margin sacrificed, factoring in incremental vs. cannibalized sales
- Coupon usage analytics: redemption rate, geographic distribution, repeat vs. first-time usage
- Automatic discount tracking (cart-level discounts, product discounts, shipping discounts)
- Promotion comparison: side-by-side performance of multiple promotions
- Discount abuse detection: flag excessive coupon usage patterns, multi-account abuse, stacking exploitation
- Time-based promo performance: hourly/daily charts showing discount usage during flash sales
- Customer segmentation by discount behavior (deal-seekers vs. full-price buyers)