Key Features
- Visual conversion funnel: homepage → collection → product → cart → checkout → purchase with drop-off rates at each step
- Funnel segmentation: filter funnels by traffic source, device, country, new vs. returning, and custom segments
- Session recording highlights: view recordings of sessions where visitors dropped off at each funnel stage
- Heatmap data: click maps, scroll maps, and attention maps for key pages
- A/B test management: create and track A/B tests with statistical significance tracking
- Revenue attribution: attribute revenue to specific traffic sources, campaigns, and landing pages
- Custom funnel creation: define custom funnels beyond the standard purchase flow (e.g., signup funnel, reorder funnel)
- Automated insights: AI-generated observations about funnel performance and anomalies