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Shopify App · Shopify

Pointly

Pointly powers a comprehensive loyalty program for Shopify merchants with points-based rewards, VIP tier progression, and a customer rewards dashboard.

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Product Overview

Built for e-commerce teams that need a clearer system.

Pointly powers a comprehensive loyalty program for Shopify merchants with points-based rewards, VIP tier progression, and a customer rewards dashboard. Customers earn points from purchases, social actions, and referrals, then redeem points for discounts, free products, or exclusive perks — driving repeat purchases and increasing customer lifetime value. Increase customer retention and lifetime value by implementing a points-based loyalty program with VIP tiers, reward redemption, and gamified engagement that incentivizes repeat purchases and brand advocacy.

Key Features

  • Points earning rules: configurable points per dollar spent, bonus points for specific products/collections
  • Multiple earning actions: purchases, account creation, birthday, social shares, reviews, referrals
  • VIP tier system with configurable tiers (e.g., Bronze, Silver, Gold, Platinum) and tier-specific benefits
  • Rewards catalog: points redeemable for discount codes, free shipping, free products, or exclusive access
  • Customer rewards dashboard (storefront widget showing points balance, tier status, available rewards)
  • Tier upgrade notifications and celebration emails
  • Points expiration with configurable windows and reminder notifications
  • Referral points for both referrer and referee

Use Cases

  • DTC brands and retail merchants who want to build customer loyalty beyond discounts, increase repeat purchase rates, reward their best customers with VIP perks, and reduce reliance on discount-driven

Screenshots and demos

Visual previews attach as this product moves through build stages.

Interface

Workflow

Reporting

Installation

Up and running in a few steps.

  1. 1

    Open the listing and choose Install / Add app

  2. 2

    Approve the requested permissions

  3. 3

    Complete the short guided setup

  4. 4

    Go live — the app is active on your store

Availability

Planned

This product is planned. Join the waitlist to be notified the moment it launches.

Support & refunds

Billing, trials, and refunds are handled through the Shopify marketplace under its terms. Standard support is included from Webb.