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Shopify App · Shopify

Retently

Retently provides customer lifetime value (CLV) calculations and cohort analysis for Shopify merchants.

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Product Overview

Built for e-commerce teams that need a clearer system.

Retently provides customer lifetime value (CLV) calculations and cohort analysis for Shopify merchants. It tracks repeat purchase rates, cohort retention curves, first-time vs. returning customer metrics, and CLV distribution — helping merchants understand the long-term value of their customer base and optimize acquisition and retention strategies. Help merchants understand the lifetime value of their customers through CLV calculations, cohort retention analysis, and repeat purchase tracking, enabling data-driven decisions about customer acquisition costs and retention investments.

Key Features

  • Customer lifetime value calculation with multiple methodologies (historical, predictive)
  • Cohort analysis: group customers by first-purchase month and track retention curves
  • Repeat purchase rate tracking (30/60/90/180/365 day repurchase rates)
  • First-time vs. returning customer breakdown with revenue attribution
  • CLV distribution chart (what percentage of customers are in each value tier)
  • RFM (Recency, Frequency, Monetary) segmentation
  • Customer value tier assignment (Champions, Loyal, At Risk, Lost)
  • CLV-to-CAC ratio calculator when acquisition cost data is provided

Use Cases

  • Growth-stage merchants spending on customer acquisition who need to understand CLV to set appropriate CAC targets, subscription/consumable brands tracking cohort retention, and any merchant wanting to

Screenshots and demos

Visual previews attach as this product moves through build stages.

Interface

Workflow

Reporting

Installation

Up and running in a few steps.

  1. 1

    Open the listing and choose Install / Add app

  2. 2

    Approve the requested permissions

  3. 3

    Complete the short guided setup

  4. 4

    Go live — the app is active on your store

Availability

Planned

This product is planned. Join the waitlist to be notified the moment it launches.

Support & refunds

Billing, trials, and refunds are handled through the Shopify marketplace under its terms. Standard support is included from Webb.