Key Features
- RFM (Recency, Frequency, Monetary) scoring with configurable thresholds and segment labels
- Auto-tagging engine: automatically apply Shopify customer tags based on segment rules
- Custom segmentation rules using any combination of purchase behavior, order history, location, customer properties, and engagement data
- Segment builder with AND/OR/NOT logic for complex segment definitions
- Real-time segment membership updates as customer behavior changes
- Segment analytics: size, growth trends, average LTV, purchase patterns per segment
- Shopify Flow integration: trigger flows when customers enter or leave segments
- Segment export for use in email marketing, advertising audiences, and external tools