Key Features
- One-click pixel installation for Facebook (Meta), TikTok, Google (GA4 + Ads), Pinterest, and Snapchat
- Server-side event tracking via Conversions API (Meta CAPI), TikTok Events API, and Google Measurement Protocol
- Complete e-commerce event tracking: PageView, ViewContent, AddToCart, InitiateCheckout, Purchase, with proper parameter mapping per platform
- Product catalog feed generation: auto-generate XML/CSV feeds matching each platform's specifications
- Feed customization: map Shopify product fields to feed attributes, add custom labels, and apply feed rules
- Real-time feed updates when products change (price, availability, title, images)
- Event deduplication between client-side pixel and server-side API
- Diagnostics dashboard: pixel health, event match quality, feed validation errors